Pump! launch Water Cheekies, ultra-soft, ultra-light, and ultra-revealing. Other swimwear may hide your assets, but the Water Cheekies leaves little to the imagination... Preaching to the converted..

They only weight 0.05 kilograms! They have an spf of 50+, and come in black, blue, retro teal or orchid.

Don’t just take our word for it though, the brand sent a group of lads to rigorously test their latest swimwear, in Cyprus, on Nissi Beach and a yacht. Click through for the videos!

Want to see more of the boys? We wouldn’t leave you without their links, so we have Georgi, Moses, Azim, Attila, all shot by the wonderful Pantelis, and filmed by Jose. Exclusively for Pump!!, you can have a rummage through their store over here! Pump!