RUFSKIN: AQUASUN
We caught up with Hubert from the Rufskin team of Hubert and Douglas, to ask him how their latest campaign shoot, launched today, went. The first release of AquaSun hits their store now, with the second wave to follow.
We always love seeing your shooting trips for the campaign..
For this “AquaSun” swim line we decided to explore another side of YUCATAN Mexico. We took with us Logan of course and Sergio. Doug as always finds the most incredible locations. The first one this shoot was an eighteenth century sugar cane hacienda, lost in the middle of nowhere. For the second location he took us to a reserve, far away from everything right by the water. The first location had its own cenote you can see in the shots [a natural pit, or sinkhole, resulting when a collapsof limestone bedrock exposes groundwater].
How did the shoot go?
There is always a part of adventure during each one of our trips. By the remote nature of each location we had to be vigilant about wild life and restrain ourselves to any extra expeditions outside the places we were staying.
Which piece are you most excited about for the summer?
It’s always such a difficult question. This collection is split into two groups the slide and the customs prints which will land a few weeks after the first wave. Some of the cuts have an interesting construction but I will say that I am most excited for when the custom print line hits - for their originality - very baroque inspired with softer colors.
What are the main colourways for the seasons swimwear?
Back to solid color blocks vibrants and sometimes unexpected!
Who is in charge of the tunes when you're shooting?
Its between Douglas and Logan normally but I have to say that Sergio was quick to jump in each time we were in the car!
Have you any holiday booked where you can get out in your new swimwear pieces?
As usual we plan a trip to Europe since it is too late in the season to go to Brazil, sadly.
Photographed by Hubert Pouches.
