SAN DIEGO, CA. USA. RUFSKIN, LLC, The Southern California menswear label is collaborating for the 2nd time by forging a collection of custom perforated matte rubber apparel featuring images and inspiration from the works of iconic artist Tom of Finland. This new pairing will also coincide with RUFSKIN’s 20th-anniversary celebration this year.
Head designer Hubert Pouches conceptualizes Tom of Finland’s imagery by reintroducing three pieces achieved using a custom sublimation technique from the most popular styles from their previous collaboration and infusing them into designs using customized perforated matte rubber.
The collection features a few signature styles like flared chaps and pants which are a typical representation of Tom of Finland characters, which can also be seen on their logo patch, a silhouette of a man in the shadows smoking a cigarette. “This shape speaks volumes to me, says Hubert Pouches. “The silhouette is the spirit of this collection by striking this sexy, confident, and hustler-like pose. It represents to me how strong and ‘bien dans sa peau’, how proud a man shows off his sexiness”.
The garments are simple, with a sharp construction in the pure RUFSKIN style with a strong infusion of Tom of Finland’s esthetic. Some key players like our “buttless” leggings and biker shorts and signature pieces like bodysuits and singlets bring a “fetish” vibe to this group. RUFSKIN also implemented a series of accessories like harnesses, a TOM belt, and even a “fanny pack” as a coin d’œil to Tom’s drawings. The whole line is in black rubber, mixing solid and perforated sections that emphasize the construction of each design.
RUFSKIN would like to thank everybody at the Tom of Finland Foundation and CULTUREEDIT for this incredible opportunity to create this second collaboration.